Gloo - Ads

Gloo, a technology platform connecting the faith ecosystem, ran a paid ad campaign aiming to increase revenue through new member sign ups and build site views for blog posts. I created a cohesive look for the overall blog and paid ad campaign that matches the current and previous company brand guidelines while exploring various design approaches that are currently trending and visually set apart from the usual tech + texting phone ads in the corporate sphere. As the primary designer overseeing paid ad design from concept to final execution, while utilizing UI design elements and illustration, I helped to acheive scroll-stopping ad engagement which led to increased sales for my team.